The value chain of the
Used Car industry is being innovated, the traditional rules of the game are being challenged, broken and rebuilt, and it is shifting from product competition to service competition, from single-link competition to business model system comprehensive capability competition, and from intra-industry competition to cross-industry competition.
Used Car are facing enormous pressure to survive. The decline of subsidies, overcapacity and the influx of
New Car manufacturers are intensifying competition. From the perspective of its own profitability, on the one hand, costs are rising; on the other hand, the profit model has yet to be reconstructed, and there is great uncertainty in new profit sources. Therefore, how to deal with challenges and break through is a must-solve problem for
Used Electric Car companies.
1. Used Car and fuel cell vehicles will jointly dominate the development of China's Used Car market.
Pure electric models will be the mainstream products in the passenger car market, and hybrid models are just a transition. Fuel cell vehicles will be developed first in the field of
Commercial Vehicles, and it will be difficult to promote them to the passenger vehicle market in the short term.
2. Intelligence, networking, and humanization will become the core competitiveness of products, and users will no longer worry about battery life and charging convenience.
With the continuous development of battery technology and the continuous improvement of energy density, it is an inevitable trend to increase the cruising range of Used
Electric Car. In addition, a survey of consumers found that 60% of high-end car owners and 89% of low-end car owners believe that Used Car with a cruising range of more than 400km can meet their daily needs. Therefore, range anxiety will no longer be a hindrance to the development of Used Car.
With the development of more disruptive battery and charging technologies, range and charging convenience will no longer be an issue. In addition to technological innovation, Used Electric Car are also constantly innovating charging solutions to improve charging convenience, including battery swap models, mobile charging services, and one-stop charging solutions that integrate a large number of charging facility operators.
3. New retail transformation is the general trend of industry development. Finding the best balance between user experience and cost efficiency is the key to successful transformation.
The direct sales model is a major change and impact brought to the industry by the new forces of Internet car manufacturing. Through self-built and self-operated new retail formats and services covering the entire life cycle of users, they bring users a refreshing brand experience and solve the problem of traditional distribution. There are many disadvantages such as opaque prices and poor service experience under the business model.
4. Chinese and foreign brands, new and old forces, cross-border giants and other forces compete with each other, and the market structure will be reshaped.
China's Used Car market has become an important field where Chinese and foreign automobiles compete for strength. Judging from the current market share, local traditional auto brands are far ahead of foreign brands and are far ahead. However, with the acceleration of the development of foreign capital, joint ventures and new local car manufacturers, China's new energy market will enter an era of comprehensive competition after 2020.
5. The Used Car industry chain will be greatly extended upstream and downstream, and the travel market and new technologies will become important profit pools.
Used Car have greatly extended the value chain of the traditional automobile industry upstream and downstream. The upstream industrial chain extends to power battery technology and smart technology industries, while the downstream industrial chain extends to retail, user life cycle services, battery recycling and other businesses in the end consumer market. The evolution of the value chain has driven the formation of the industrial ecological chain and the activation of the capital chain. Driven by capital, not only new car manufacturers have entered the game, but also various cross-border giants have been attracted to accelerate their deployment.
